Hi, I’m Doménica!

Your go-to marketer with multi-industry knowledge, blending creativity, hands-on execution, and strategy to help you achieve your goals.

Welcome to my journey.

I’m originally from Ecuador, and in 2022, I began a new chapter in Sweden by pursuing an M.Sc. in International Marketing & Brand Management at Lund University.

Over the past five years, I’ve gained experience across a wide range of companies—from startups to large international corporations—in industries such as SaaS, consultancy, education, lifestyle, and retail. Along the way, I’ve learned how marketing strategies need to adapt to meet each industry’s unique challenges and goals.

By crafting go-to-market strategies, leading brand initiatives, and collaborating closely with cross-functional teams, I’ve become a full-stack professional who drives marketing efforts that truly support business objectives.

Living and working across Ecuador, Sweden, and the US has taught me to adapt quickly, embrace new cultures, and approach challenges with calm determination.

What drives me is a passion for building meaningful connections, a commitment to delivering results, and the ability to stay organized and proactive no matter the situation. More than just a strategist, I’m a hands-on creative who loves learning and mentoring others as part of this exciting journey.

Top skills

Marketing • Event Management • Content Creation • Communication • Public Relations • Analytical Skills

Education

  • Track 2: International Consumer Trends, Brands and Innovation.

    Courses: Consumer culture and consumption theory, brand innovation, the value of brands in a consumption society, digital marketing, market intelligence and research methods.

    Thesis: AI Adoption in Content Marketing Creation from a Marketer Perspective: Insights from Small and Medium-sized Enterprises (SMEs)

  • Certifications: Sales and Negotiation Certification from Red RiverTechnology.

  • Courses: Marketing, Finance, Business, Data Analytics, Digital Marketing, Advertising, Business Creativity, Product Marketing, Communication, Sales and Negotiation, Consumer Behaviour.

Awards

  • Received a scholarship to pursue my master's studies in Sweden with the main goal of supporting future leaders working towards the United Nations 2030 Sustainable Development Goals.

  • Represented EF Education First as the Best Speaker at YouthSpeak Forum, empowering youth to share opinions and take action towards the SDGs.

  • For outstanding contributions and achievements, including building +300 partnerships with schools and institutions, securing a record of over 3,000 booked program weeks, and surpassing overall marketing goals.

My Approach

Creative & Strategic

I love blending creativity with strategy — coming up with fresh ideas and then making sure they actually happen. For me, it’s about dreaming big but also being practical and focused on results.

Committed & Data-Driven

I’m hardworking and determined, but I also rely on data to guide my decisions. I like tracking progress and pushing myself to go beyond goals, not just meet them.

Leader & Team Player

Building real connections with people is important to me. I enjoy leading with empathy and working closely with my team so we can turn challenges into successes, together.