Modular Management
As a Digital Marketing Specialist at Modular Management, a global consulting firm specializing in modular product architecture, I lead marketing strategy, content creation, and market repositioning efforts. I collaborate closely with sales to develop integrated campaigns that drive lead generation and foster strong client relationships. My responsibilities also include enhancing the market presence of the PALMA SaaS platform.
Global Product Compliance
Provides regulatory compliance services for chemical products globally, including documentation, registration, and legal representation. As a Marketing Executive, I lead event management, content creation, cross-functional communication, strategy, and email marketing.
Multi-Brand Management
As a Marketing Executive at Global Product Compliance (GPC), I launched the Intrims Software brand awareness event, website, and introductory video; developed lead generation campaigns for RRMA; and managed content development, social media for ESSEM, ensuring alignment with GPC’s overall brand strategy.
Education First (EF)
During my time at EF Education First, I developed a strong skill set in social media strategy, content creation, and campaign management. I managed Instagram and TikTok content calendars, produced videos and carousels, and led influencer collaborations and brand ambassador initiatives to boost engagement and visibility. I also gained experience in email and digital marketing, using tools like Taxi for Email to design targeted campaigns that achieved high open and click-through rates. In lead generation, I worked extensively with Salesforce, developing segmentation strategies that helped generate over 230,000 opportunities and surpass lead targets. Additionally, I coordinated over 100 events and built more than 300 partnerships with educational institutions across Ecuador, significantly increasing brand awareness. As interim Marketing Manager, I led a team of six, ensuring campaign continuity, team development, and effective collaboration with HQ and local stakeholders.
Reebok
At Reebok, I supported the Marketing and Communications team across multiple areas, from coordinating the successful “Sport the Unexpected” Grand Party launch event to assisting with market research and pricing strategies. I managed updates to trade pricing for the Ecuadorian market, handled operational tasks like billing and inventory, and coordinated influencer gifting programs to enhance brand awareness and engagement.
