Education

First

EF Education First is an international education company that
specializes in language training, educational travel, academic degree programs, and cultural exchange

Year
2020-2022

Client
Education First

Website
www.ef.com

Digital & Traditional Marketing

  • Cultivated outreach partnerships with 300+ institutions, directly contributing to EF's mission of opening the world through education by enhancing brand presence and engagement through presentations, workshops, and info-sessions.

  • Led influencer and ambassador programs, engaging educational and travel content creators to significantly boost EF's brand visibility, engagement, and foster a loyal community passionate about international education.

  • Successfully organized 100+ events across Ecuador (webinars, fairs, open houses), achieving regional benchmark status for execution excellence and demonstrating strong project management and cultural sensitivity in LATAM.

  • Developed and executed personalized lead acquisition and conversion strategies, consistently exceeding targets and contributing significantly to sales growth. Generated over 230,000 opportunities (Sept 2020–Aug 2022) surpassing 2020 goals by 45%

  • Managed email campaigns and supported paid/organic social media for key initiatives like seasonal campaigns, program launches, and event invitations. Consistently segmenting for relevant content, I achieved strong performance with 20-35% open rates and 12-15% click-through rates.

  • Led the marketing team as interim Marketing Manager for one year during the pandemic, overseeing a team of six and reporting to the Country Manager. This experience greatly developed my strategic planning, team development, and cross-functional collaboration within EF's fast-paced environment.

  • Oversaw comprehensive digital asset management and effectively coordinated both in-house and external marketing agencies. This ensured timely, high-quality, and on-brand campaign execution across multiple channels, directly upholding EF's global brand standards and streamlining creative workflows.

Brand Activations

EF Blue Days - EF staff around the world painted cities EF blue and pink to share information about the EF International Language Campuses. Teams chatted with students about study abroad opportunities and challenged them to word games.

LinkedIn Post

Open House Events

Seasonal Campaigns

Managed content distribution and engagement across key channels, including Social Media, Email Marketing, Printed collateral, Website Landing Pages, School Marketing initiatives, and Thematic Events per season.

Email Marketing

  • School Partnerships - Field Marketing w/ Sales

  • USFQ - Feria AIESEC

  • Webinars - Schools & Universities

  • Youth Speak Forum 2022

  • Pandemic Time

  • EF Ecuador - 30 Years Anniversary

  • EF Pro-Cycling

  • Youth Speak Forum-Influencer Marketing

  • Academic Seminars

  • Presented Ecuador’s best practices in LATAM.