Modular Management

Driving efforts to unify their brand and harmonize their messaging to deliver a clearer, more consistent story to their customers and partners. The goal has been to showcase the full value and impact of their solutions in a way that resonates and builds trust.

Externally, this meant shifting to a more outcome-focused approach, creating engaging educational and promotional content, like videos, interviews, and newsletters, that makes complex modular concepts easy to understand and connects with the right audiences through targeted channels.

Internally, we focused on aligning marketing and sales teams around this shared vision to ensure smooth collaboration and efficient content creation.

Year
2024-2025

Client
Modular Management

Website

Led a rebranding initiative to create outcome-centric communication across internal and external messaging. Working with a digital marketing specialist, regional presidents, sales teams, and the CEO, I ensured alignment and that our communication conveyed the value we deliver. I also oversaw a full website revamp in HubSpot CMS, restructuring seven key pages (Home, About Us, Advisory, Palma, Expert Services, Academy) for better usability, SEO, and authentic, outcome-focused messaging.

Acted as the main marketing contact for ABM campaigns targeting key accounts in HVAC and Consumer & Commercial Appliances.

Partnered with sales and industry experts to define ideal customer profiles (ICPs) and tailor messaging to their specific challenges.

Planned and executed multi-channel campaigns across LinkedIn (organic and paid), email, blogs, videos, lead magnets, case studies, and industry landing pages.

Balanced brand awareness, lead generation, and retargeting to guide accounts through the full marketing funnel.

Continuously tested and optimized visuals, messaging, and channels based on real-time engagement and performance data.

Account-Based Marketing

Key Results:

+143% above-average time on page for the top-performing blogs (6 min vs. 3.8 min average)

Top blog reached the Top 3 of all-time most visited MM blog posts

+325 LinkedIn followers in 2 months LinkedIn followers in 2 months, with 85% organic growth,signaling high interest.

Product Marketing - PALMA Software

Supported marketing promotions and coordinated PALMA’s presence at events as exhibitor, host, or speaker.

Managed press releases for new features and recognitions.

Collaborated with partners on co-marketing materials.

Created sales support content and developed the 2025 content strategy.

Contributed to external brand communication and the Quarterly Newsletter.

Supported PALMA User Days globally with logistics, materials, photography, presentations, and press releases.

Content Strategy

Created the content strategy for 2025 that clarified and unified our brand message across all offerings, including both our consulting services,advisory and our software platform. I focused on outcome-driven communication, making sure our content addressed the real challenges and goals of our target audiences. I identified the best formats and channels to reach each segment, produced more visual and educational materials, and introduced new formats like videos, interviews, and newsletters. Internally, I streamlined how we plan and create content, making the process faster and more collaborative.

Key Results First Half 2025:

  1. Mapped and prioritized content by target audience, leading to more relevant and engaging communications.

  2. Produced a new suite of visual, educational, and promotional assets tailored to different stages of the customer journey.

  3. Introduced new content formats, including video, expert interviews, carrousels, and newsletters, increasing content variety and reach.

  4. Streamlined content creation process, reducing turnaround time and increasing collaboration across teams.

  5. Improved support for sales enablement and lead generation through updated sales materials and targeted inbound content.

Social Media & LinkedIn Growth

Led the social media strategy on LinkedIn, the company’s primary platform, introducing new content formats (videos, carousels, infographics) and driving a 25% increase in followers within 7 months. Achieved an approximate 45% engagement rate.

Webinars & Event Campaigns

Contributed to the promotion of 7 brand awareness and nurturing webinars and 5 industry events, one hosted by us and the others by partners where we participated as speakers. Webinars averaged 80 attendees each, supported by pre- and post-event promotion via email, social media, and the website.

For events, supported logistics, prepared materials, and coordinated co-marketing efforts with partners through email and social media, followed by lead nurturing activities.

More info: https://www.modularmanagement.com/en/events

SEO & Blog Content

I created and published 25 blog posts in HubSpot, working closely with experts who provided the content. I made sure each post included tailored visuals and was optimized for SEO. The blogs were carefully aligned with our key pillar pages to boost visibility on important topics like PLM, business composability, the shift from engineer-to-order to configure-to-order, and CPQ. I also helped connect the subject matter experts to keep the messaging clear and consistent. On top of that, I contributed to lead generation by creating premium content—three of my blog posts ended up ranking among the top five most viewed on our company website.

More info: https://www.modularmanagement.com/blog