Multi-Brand Management

Within the Global Product Compliance (GPC) umbrella, several specialized brands operated with distinct goals and audiences, including ESSEM, RRMA, and Intrims. Each brand had a tailored marketing strategy, supported by content development and co-marketing initiatives, and executed through an omni-channel approach.

Website
www.modularmanagement.com/en

Year
2024-2025

Client
Modular Management

Essem Compliance Solutions

I led the marketing and communications efforts for ESSEM Compliance Solutions, scientific consultancy based in Nagpur, India. My work focused on developing the brand’s presence across digital and physical channels, including: roll-ups, podium materials, tri-fold brochures, service emails, and sales collateral.

I created targeted content that highlighted ESSEM’s core service areas: physical-chemical testing, ecotoxicology, environmental fate, animal toxicity, and genetic/in-vitro toxicology, while positioning the company as a reliable and cost-effective CRO partner. My efforts supported global visibility, client outreach, and business development through LinkedIn, email campaigns, website messaging, and coordinated sales materials.

ESSEM LinkedIn Page

Intrims

Led the go-to-market strategy, messaging, launch event, initial content development, and website collaboration for Intrims, a Regulatory Information Management System (RIMS) software developed by Conformics Systems, a Swiss compliance-tech company headquartered in Zug.

Regulatory Representatives & Managers Association (RRMA)

The Regulatory Representatives & Managers Association (RRMA) is a membership-based, non‑profit professional body founded in 2021 that supports regulatory professionals and service providers in the chemical and allied industries. Its mission is to enhance global chemical safety and capacity building by facilitating regulatory understanding and fostering a mature regulatory framework, particularly in developing countries.

1. Brand Awareness & Positioning

Developed and maintained a strong brand identity for RRMA across all channels.
Created key messaging that emphasized RRMA’s role in regulatory capacity building, professional development, and global collaboration.
Designed and launched awareness campaigns to increase visibility in Europe and Asia.

2. Membership Growth & Retention

Developed targeted campaigns (email, LinkedIn, direct outreach) to attract:
- Certified regulatory professionals
- Students and early-career professionals
- Corporate members and service providers
Created membership materials, onboarding kits, and value propositions for different tiers (e.g. Student, Associate, Corporate).
Designed and distributed member newsletters, regulatory updates, and “member spotlight” features.

3. Training & Certification Promotion

Created marketing strategies for RRMA’s Certified Regulatory Professionals Program and other training modules.
Developed course landing pages, brochures, and infographics.
Coordinated webinar campaigns, email sequences, and post-event follow-ups to drive course enrollment.

4. Event Marketing

Promoted RRMA’s presence at Chemspec Europe, SETAC, ACF, and local awareness events (e.g. Gujarat Series Event).
Created event toolkits, speaker spotlights, and post-event recaps.
Collaborated with partners to cross-promote RRMA’s sessions and sponsorships.
Managed online registration flows, feedback collection, and attendee engagement pre- and post-event.

5. Stakeholder & Partnership Marketing

Developed co-branded campaigns with regulatory partners (e.g. GPC, CII, Helsinki Chemicals Forum).
Created sponsor decks and partnership materials for events and joint programs.
Helped align communications between NGOs, academia, government, and industry partners to position RRMA as a central facilitator.

6. Analytics & Optimization

Tracked KPIs: campaign conversion rates, course signups, event attendance, membership growth.
Used data to refine targeting, messaging, and budget allocation.
Reported results to leadership with actionable insights.