Reebok

At Reebok, I supported the Marketing and Communications team across multiple areas, from coordinating the successful “Sport the Unexpected” Grand Party launch event to assisting with market research and pricing strategies. I managed updates to trade pricing for the Ecuadorian market, handled operational tasks like billing and inventory, and coordinated influencer gifting programs to enhance brand awareness and engagement.

Year
2019 - 2020

Client
Reebok Ecuador

Website
https://www.reebok.com

Campaign Support

  • Assisting in the rollout of the “Sport the Unexpected” campaign across digital, retail, and social channels.

  • Coordinating with internal teams (brand, design, digital, PR) to ensure messaging and visuals are aligned with campaign goals.

Content Coordination

  • Helping gather or organize assets (videos, images, taglines) for use in ads, social media, or website updates.

  • Supporting the creation and scheduling of posts for Instagram, and other platforms tied to the campaign theme.

Event & Activation Support

  • Assisting in the planning of pop-up events, influencer meetups, or promotional stunts designed to embody the campaign’s bold and disruptive spirit.

  • Coordinating logistics like product samples, event kits, and branded materials.

Influencer & Talent Liaison

  • Supporting collaborations with influencers, athletes, or artists involved in the campaign by managing outreach, tracking deliverables, or helping with contracts and gifting.

Market Research & Reporting

  • Tracking competitor activity and social trends that align with Reebok’s edgy, unexpected campaign tone.

  • Gathering data on campaign performance (engagement, reach, sentiment) and helping prepare internal reports.

Administrative & Cross-functional Tasks

  • Scheduling meetings, updating calendars, and maintaining campaign timelines.

  • Supporting coordination between local markets and global brand teams.